Product Sales & Geographic Performance
The Product Sales & Geographic Performance dashboard combines product level sales data with geographic distribution. It shows which product lines, individual products, countries, and regions generate the most net sales, along with per product and per country averages. Use this dashboard to review product performance, understand where sales are geographically concentrated, and compare current year figures against last year.
The left side of the dashboard focuses on product performance, ranking product lines and individual products by net sales (TY vs LY). The right side focuses on geographic distribution, with a map showing net sales by country and a ranking of the top 10 regions. The KPIs provide current year counts and averages for both products and countries.
How to use this dashboard
- Compare product line performance year over year to see which lines are growing or declining.
- Identify top selling products and compare current year net sales against last year.
- Review geographic distribution on the map to see which countries generate the most revenue.
- Rank regions by net sales to understand where sales are concentrated geographically.
- Monitor per product and per country averages to track whether growth comes from more products/countries or higher sales per unit.
Key performance indicators (KPIs)
Key performance indicators (KPIs) are displayed at the top of the dashboard. They give you an at a glance summary of the current cost situation and update based on the filters you apply.
| KPI | What it measures |
|---|---|
| Net Sales Current Year | Total net sales for the current year. |
| Net Sales Last Year | Total net sales for the same period last year, used as a comparison baseline. |
| Products Current Year | Total number of products with sales in the current year. |
| Net Sales / Product Current Year | Average net sales per product, showing the typical revenue per product. |
| Countries Current Year | Total number of countries with sales in the current year. |
| Net Sales / Country | Average net sales per country, showing how revenue is distributed geographically. |
Visual components
| View | Type | What it shows |
|---|---|---|
| Top 10 Product Lines | Horizontal Bullet | Ranks the top 10 product lines by net sales TY, with last year as a reference line to show year over year change. |
| Net Sales by Country | Map | Shows net sales distributed across a world map, with shading reflecting sales volume by country. |
| Top 10 Products | Horizontal Bullet | Ranks the top 10 individual products by net sales TY, with last year as a reference line. |
| Top 10 Regions | Horizontal Bullet | Ranks the top 10 regions by net sales TY, showing where revenue is geographically concentrated. |
Filters
Use the filtering panel at the top of the dashboard to control which data is shown. The filters apply to all views and ensure the dashboard reflects the selections you choose.
- Year
- Period
- Company
- Salesperson
- Customer